With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.
Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.
Here are 5 high-impact strategies to boost your marketing results on LinkedIn.
#1: Review and Reboot Your LinkedIn Profile… Frequently
Most recently, LinkedIn made some major changes both to personal profiles and company pages. For a comprehensive review of the most recent updates, visit this post to learn more about how to optimize your LinkedIn profile and company page.
In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. I tend to reboot my profile every couple of months or so to keep it fresh, relevant and interesting.
Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.
Is your LinkedIn profile picture outdated?
It may be time for a new one, especially if you’ve changed your look. Do you have a new hairstyle or color? Have you updated your wardrobe?
If it’s been a couple of years, your picture is most likely outdated. If you want to be recognizable in person at meetings, conferences and events with your LinkedIn connections, make sure your picture really does look like you today!
Refresh your LinkedIn headline
I’ve found that when I update my primary profile headline every few months, my profile views jump. Also, when you add new keyword phrases to your profile summary and new relevant skills it may help you show up in more LinkedIn searches due to the search value of these key areas on your profile.
You can review your LinkedIn profile stats provided in the sidebar of your homepage to keep an eye on the number of times your profile has been viewed, as well as how many times you appear in LinkedIn searches.